- Shopper Intelligence launches APR Consciousness Month to focus on true value of insurance coverage Instalments
- Value of dwelling pressures and rising insurance coverage premiums imply extra clients are switching to paying by instalments
Automobile and residential clients have seen vital financial savings of over £100 million previously yr because of reductions in the price insurers cost to pay in instalments pushed by rising competitors and regulatory stress, in response to new information from Shopper Intelligence.
Evaluation by Shopper Intelligence, which tracks shopper insurance coverage prices by its Insurance coverage Behaviour Tracker, reveals the typical whole instalment value on high of paying in a lump sum has fallen considerably to 10.1% from 11.3% previously yr.
Shopper Intelligence is urging customers and suppliers to give attention to the Whole Instalment Value (TIC) as a substitute of APRs, which may be a lot increased. It warns that weak clients are notably liable to being misled.
Its Shopper Intelligence displays the reported value of insurance coverage clients pay for automobile and residential cowl, they usually monitor the distinction between paying in a lump sum and instalments. Common premiums for each have began to fall lately, however value rises previously have meant hundreds of thousands of drivers and householders have switched to instalments.
Shopper Intelligence information reveals that the variety of folks utilizing instalments for motor insurance coverage has risen from 25% – round 7.5 million autos in late 2021 – to 42% – round 12.6 million autos by late 2024.
House contents and buildings insurance coverage elevated from 31%—5.8 million properties—to 46%—8.62 million properties throughout the identical interval.
Automobile insurance coverage clients now pay a mean of simply 10.1% additional, down from 11.3% final yr. Paying by instalments saves customers roughly £82.4 million, or £6.54 per insured car yearly. Equally, house insurance coverage instalment prices fell from 9.1% to eight.1%, leading to financial savings of almost £24 million, or roughly £2.78 per family.
UK customers are saving round £106.3 million per yr because of these modifications.
To proceed educating customers and insurers on instalment funds’ true prices and advantages, Shopper Intelligence has declared April as “APR Consciousness Month.” This marketing campaign goals to appropriate widespread misconceptions round Annual Share Charges (APR) and emphasise the significance of trying on the Whole Instalment Value (TIC) as a substitute.
Ian Hughes, CEO of Shopper Intelligence, mentioned:
“Focusing solely on APR can mislead customers, notably weak clients who rely closely on instalment funds.
“APR Consciousness Month will make clear the actual prices and encourage insurers to maintain instalment prices clear and truthful. With Shopper Obligation laws coming this summer time, the trade and customers should perceive these distinctions clearly.”
All through April, Shopper Intelligence will launch a sequence of insights into deposits, instalment choices, credit score availability, and total affordability. On the finish of the month, a complete report summarising key findings shall be revealed.
Shoppers and insurers looking for speedy insights can contact Shopper Intelligence straight for detailed data on the place their insurance coverage instalment prices stand inside the market.
Upcoming – Whole Instalment Value Report
All through April, Shopper Intelligence will launch a sequence of insights into deposits, instalment choices, credit score availability, and total affordability.
On the finish of the month, this complete report summarising key findings shall be revealed.

