This submit is a part of a sequence sponsored by EZLynx.
Time is essentially the most priceless asset in any service enterprise — and as an impartial agent, all too properly that your time is usually in brief provide. MyInsuranceGuy, a family-owned company primarily based in Sycamore, Illinois, prides itself on delivering high-quality, personalised service. However like many rising businesses, they have been burning by means of priceless hours on handbook, routine duties — pulling focus away from the eye their shoppers deserve.
Utilizing the EZLynx administration system, MyInsuranceGuy has regained priceless time of their workday by automating key company workflows and empowering shoppers with self-service instruments. This has given company homeowners Trenton and Michael DeVito extra time to give attention to high-value customer support duties whereas uncovering new alternatives for gross sales and development.
Reclaiming Time with Automated Renewals
Maintaining with renewal dates with out an automatic system can shortly develop into overwhelming. With dozens — and even lots of — of shoppers to handle, manually monitoring deadlines is just not solely time-consuming but additionally extremely difficult. One missed date or neglected renewal can result in misplaced enterprise and annoyed shoppers.

Sharing how EZLynx’s automated renewal capabilities helped his company, Michael DeVito defined, “it takes that service work—processing renewals, reviewing price modifications—and automates it. We get roughly a 3rd of our day again, simply to have the ability to work by means of different, extra superior customer support points.”
As a substitute of taking a reactive strategy to renewals, MyInsuranceGuy now responds instantly when a service releases a renewal provide—not ready for a set calendar date. This shift permits the workforce to be proactive with shoppers, making certain renewals don’t slip by means of the cracks. By staying forward of the curve, MyInsuranceGuy can provoke strategic shopper conversations round protection enhancements, determine potential gaps, and ship a extra consultative service expertise general.
Redefining Service Roles for Higher Consumer Influence
EZLynx hasn’t simply modified how MyInsuranceGuy handles renewals—it’s reshaping workforce roles and the best way the company operates.
“We’re really hiring proper now for a customer support rep. The job description used to contain a whole lot of information entry and behind-the-scenes processing. Paradoxically, not a lot buyer interplay,” stated Michael DeVito. “Now, with EZLynx workflows and automations in place, we will shift the main target of service reps to extra client-facing duties.”
By liberating their employees from administrative duties, MyInsuranceGuy provides customer support reps again the time to do what they do finest — actually give attention to supporting shoppers.
“It provides our workforce the flexibility to ship a boutique expertise,” Michael DeVito added. “That’s what actually differentiates us from the massive guys.”
Self-Service That Drives Effectivity and Satisfaction
It’s no secret that right this moment’s shoppers anticipate seamless digital experiences—and insurance coverage isn’t any exception. Purchasers don’t wish to look forward to an in-person assembly or depend on telephone calls and emails; they anticipate prompt entry to their insurance coverage data. Recognizing this shift, MyInsuranceGuy noticed the necessity for instruments that present real-time doc entry and on-demand help. That’s the place the EZLynx shopper self-service options made a major affect.

“Most likely half of the calls we get are service calls, and half of these calls are on the lookout for proof of insurance coverage, whether or not that be ID playing cards, or questions like ‘What are my coverages?’ ‘Who do I name?’ ‘The place do I pay a invoice?’ Consumer Middle does all of that,” stated Trenton DeVito. “Giving shoppers that data simply and conveniently was a direct win for us.”
As a result of shoppers have 24/7 entry to their insurance coverage data, the DeVito’s have seen a shift in behaviour—shoppers are taking extra possession of their insurance policies and reaching out with questions. That elevated engagement has naturally opened the door to extra gross sales and cross-sell alternatives.
“Purchasers may ask, ‘What’s the distinction in my renewal?’ That results in us saying, ‘Possibly it’s time to contemplate an umbrella coverage,’ or ‘Let’s speak about your deductible,’” Michael DeVito defined. “With out self-service instruments, these alternatives might by no means come up.”
The Backside Line: Smarter Operations, Stronger Relationships
MyInsuranceGuy’s success reveals what’s potential when the correct know-how is put to work. By automating handbook duties, enhancing self-service, and streamlining workflows, they’ve created extra time for what issues most—constructing deeper, extra significant relationships with shoppers whereas rising the enterprise.
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